Linda Casbold, marketing manager, Methuen, 11 Nov 1987
MSS.423/3/ABP 22
11 Nov 1987
Item
┆Subjects include (transcript page numbers given in brackets; first side of recording ends on page 17): pressure at Methuen Tavistock to produce more titles from early 1980s (3); emphasis on quality rather than profitability in ABP academic division before acquisition of Routledge and Kegan Paul and Croom Helm, and the reverse attitude at Croom Helm (4-5); uncoordinated approach to publishing at Routledge and Kegan Paul (5-6); role of marketing in ABP (14-17); limited awareness of competitors' activities in publishing compared to the automotive industry (17-19); importance of awareness of competition varying with size of print runs (19-20); type of person attracted to editorial roles in ABP academic division (20); provision of information by editors to marketing staff on books about to be published and their authors (24-25); insights into company culture gained from recent training conference for Methuen and Tavistock staff organised by David Croom (26-27).