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University of Warwick Library Modern Records Centre
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Business research material of Professor Andrew Pettigrew... Linda Casbold, marketing manager, Methuen, 11 Nov 1987


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  • Business research material of Professor Andrew Pettigrew
  • Publishing
  • Associated Book Publishers Limited
  • Staff interview recordings
  • Linda Casbold, marketing manager, Methuen, 11 Nov 1987

  • MSS.423/3/ABP 22
  • 11 Nov 1987
  • Item
  • ┆Subjects include (transcript page numbers given in brackets; first side of recording ends on page 17): pressure at Methuen Tavistock to produce more titles from early 1980s (3); emphasis on quality rather than profitability in ABP academic division before acquisition of Routledge and Kegan Paul and Croom Helm, and the reverse attitude at Croom Helm (4-5); uncoordinated approach to publishing at Routledge and Kegan Paul (5-6); role of marketing in ABP (14-17); limited awareness of competitors' activities in publishing compared to the automotive industry (17-19); importance of awareness of competition varying with size of print runs (19-20); type of person attracted to editorial roles in ABP academic division (20); provision of information by editors to marketing staff on books about to be published and their authors (24-25); insights into company culture gained from recent training conference for Methuen and Tavistock staff organised by David Croom (26-27).
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  • To play digital copies click or tap URLs below.
  • https://warwick.ac.uk/services/library/mrc/explorefurther/speakingarchives/423-3-abp_22_side_1.mp3
  • https://warwick.ac.uk/services/library/mrc/explorefurther/speakingarchives/423-3-abp_22_side_2.mp3
  • Sound recordings: interviews/reminiscences
  • Digitised audio
  • Compact Cassette(s)
  • English
  • Transcript at MSS.423/3/ABP 25/15.

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  • Business research material of Professor Andrew Pettigrew
  • Publishing
  • Associated Book Publishers Limited
  • Staff interview recordings
  • Linda Casbold, marketing manager, Methuen, 11 Nov 1987

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  • Business research material of Professor Andrew Pettigrew
  • Publishing
  • Associated Book Publishers Limited
  • Staff interview recordings
  • Linda Casbold, marketing manager, Methuen, 11 Nov 1987

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