┆Subjects include (transcript page numbers given in brackets): assessing the competence and profitability of other publishers by informal contacts and studying financial results (1-3); booksellers' opposition to direct selling by publishers (3); recent decline in membership of the Publishers' Association; value of its work (4); planning the number of books to be commissioned over a five-year period by each editor in the academic division (5-6); need for editors to anticipate possible changes of profitable subject areas in the academic publishing market (6-7); role of marketing department (7); inelastic nature of academic publishing market, as shown by Penguin's unsuccessful attempts to boost its sales in this area (7-8); external and internal staff training (8-10); Davis's methods of training editors at the Tavistock imprint (10-12); expansion of operations in the United States market through Methuen Incorporated (13-16).
Recorded on side 1 only.